How much does a property video cost in the UK in 2026? Real price ranges by type — reels, walkthroughs, cinematic — plus what drives cost and how to save.
*A property video in the UK typically costs anywhere from around £50 for a professionally edited social reel (you supply the footage) to £300–£800+ for a full shoot-and-edit by a videographer, with cinematic tours of high-end homes running into four figures.* The gap is wide because "property video" covers everything from a 20-second phone reel to a filmed production. This guide breaks down real ranges by type and explains exactly what you're paying for.
The two things you're really paying for
Every property video cost splits into two jobs, and knowing which you need is what controls the price:
- Filming — someone attends the property with a camera/gimbal/drone. This is the expensive part: travel, time on site, kit.
- Editing — turning raw footage into a finished, captioned, graded, music-synced video.
If you (or your photographer) can capture decent footage on a phone, you only pay for editing — which is where the biggest savings sit.
Typical UK price ranges by type
| Video type | Typical UK cost | What it is |
|---|---|---|
| Social reel — edit only | ~£40–£100 | You supply footage; editor delivers a vertical, captioned reel |
| Walkthrough — edit only | ~£60–£150 | Your footage cut into a clean full walkthrough |
| Reel/walkthrough — shoot + edit | ~£200–£500 | Videographer films and edits a standard home |
| Cinematic tour — shoot + edit | ~£500–£1,500+ | Filmed production for premium/luxury homes |
| Drone/aerial add-on | ~£100–£300 | Licensed drone footage on top of a shoot |
The single biggest cost lever is whether you're paying someone to attend the property. Edit-only services are dramatically cheaper because the expensive on-site time disappears.
What drives the price up or down
- Shoot vs edit-only — the biggest factor by far (see above).
- Property size — more rooms mean more footage and a longer edit.
- Turnaround — same-day rush work costs more than standard.
- Extras — drone, twilight footage, virtual-staging video, branded graphics.
- Volume — regular agents on a package pay far less per video than one-off buyers.
How to get the cost down without cheapening the result
The smart play for busy agents: shoot it yourself, outsource the edit. A phone and a gimbal capture perfectly usable footage; the professional finish comes from the edit, not the camera. That combination gets you a polished, platform-ready video for a fraction of a full shoot-and-edit — and you're not waiting on a videographer's diary.
That's exactly what VizCraft's property video editing is built for: send raw footage, get back a cut, captioned, colour-graded, music-synced video — vertical or horizontal — usually within 24 hours. See current video pricing, and if you're new to this, start with our video marketing guide.